Biosensor

Visual identity and user interface design for educational platform.

Working at Socialsquare, I was part of the team that was set to help out Biotech Academy building their new platform Biosensor. The platform was part of Biotech Academy’s product portfolio of web-based educational concepts within the biotech area.

In collaboration with the client, I conducted a workshop where the sitemap of the platform was discovered. Starting with the sitemap, we were able to produce the backlog user stories for the development team to work on. We also decided in which direction to go on the visual identity through a card sorting exercise.

Client: Biotech Academy
Website: biosensor.dk
Services: Branding, Product Ownership, UI Design, UX Design

Mockups

The Visual Identity

Biosensor was a blank page to start from scratch on.

As Biotech Academy didn’t have any visual identity in line for the Biosensor project, I decided to take the lead on that. One constraint was to have Biotech Academy displayed within the logo – another was to implement the four main colors of the Biotech Academy logo.

I wanted to reflect some part of the concept within the graphic element of the logo. Therefore, the different colors symbolize the many different outcomes or combinations from mixing the many reagents. Furthermore, the flower element is chosen as it leads the mind on nature and biology as such.