Ingeniørforeningen IDA User-centred product development with the union members in focus. Services: Concept Development, Product Development, UI Design, UX Design Brief The union members of The Danish Society of Engineers IDA needed to clarify their professional competencies continuously throughout their career in order to keep their market value. Problem & Client Goal Working at Socialsquare, I was part of the team that was set to help out IDA. The union was experiencing that their members had a need to upgrade and clarify their professional competencies to keep their market value. The present member offerings within career counseling were not meeting that need and were furthermore not scalable. The career counselors experienced to answer the same questions from the members over and over which took time away from personal career consulting. Last but not least, the union members lacked more personal and targeted offerings from IDA. The main client goal was to create digital value offerings, which could fulfill the union members’ need for career counseling. Process In order to solve the problem, we used value proposition design to identify the possible value offerings. We interviewed the stakeholders in form of the career counselors to identify their needs in order to take that into account. But the offerings should be centered around the main users – the members. Therefore, we created a test panel of some of the union members, which we used for interviews, got to answer questionnaires and invited to do workshops with us in order to map out their needs. The data and knowledge from the above mentioned were used to create two concise hypothesizes to work with: The members had a need for help when making their CV They also needed to map out their professional competencies. Documenting The Process Concepts The hypothesizes formed reason for two specific digital products; a tool for making CVs and a tool to clarify professional competencies. Our research showed that the union members had some difficulties regarding their CVs. It could be the lack of practicality of having to keep a personal system of multiple CV files. Another one could be a more existential manner, where the member found it difficult to describe their own professional competencies. Therefore, it was necessary to make a solution that could cover both of those needs. The digital solution is based on the situation of the individual union member and was tested with the test panel throughout the whole process. CV Assistant Step-by-Step Guidance A step-by-step guide to filling out the different areas of your CV. From basic information to specific professional competencies. You are guided all the way to the end. CV Customization A possibility to version and customize the CV in order to match the member's specific situation. Targeted Offerings Member targeted offerings within career counseling, courses, etc. Video Lessons Video lessons with inspirational tips and tricks or exercises to do without any further help from the career counselors. Save CV The saving functionality makes it possible for the member to gather all versions of the CV at one place. Professional Competency Clarification The union members had a need for a tool to clarify their professional competencies in order to keep their market value. In the same time, they wanted to achieve both professional and personal development continuously throughout their career. The functionality of the solution covers the member’s proficiency level and extent of their professional competencies as well as their level of ambition. Altogether, they form the member’s competency profile with an overview of the proficiency level, the extent of use and the satisfaction level of the different competencies. Furthermore, the solution points out attention for potential areas to take action in order for the member to develop. The solution is inspired by the dating app Tinder and the aspiration to get away from the traditional questionnaire approach. As a user, you have the opportunity to fill your profile continuously and when you have time. It is done by answering simple questions from a chatbot.