CarSelect Giving a car leasing company an identity. Website: carselect.dk Services: Logo Design, Web Design A Responsive Experience During my time at Blanc, we delivered a new visual identity for the car leasing company CarSelect. As a part of the package, we delivered a logo, a website, business cards and stationery layout. As the website was the main product of the delivery, it was very important for us that it had to work optimally regardless of the user’s choice of device. Furthermore, it was a one-pager, which meant that all the content was gathered at one place to shorten, simplify and clarify the message of the company. The Visual Identity CarSelect wanted to appear as exclusive, serious and business minded. Logo Description The chosen font appears as simple yet elegant and professional in order to consolidate the client’s wishes. The graphic element consists of to rounded squares, which reflects the fit between the customer’s wishes and CarSelect’s expertise respectively. Together those two elements form the main concept of the company. The composite C and S in the graphic element draws the mind on a curvy mountain road or a race track.